‘Maktoob’
presents an exciting Internet medium for advertisers:
The first Arabic Web-based email registers 20,000 members
Business Optimization Consultants (B.O.C.), a leading Internet and
intranet solution provider, announced that Maktoob, the first
Arabic web based email solution on the Internet released in
October 1998, has registered 20,000 members so far.
The site, which can be visited at
http://www.maktoob.com, is a landmark in the Internet field in
the Arab world and its benefits include being able to register
your own free and private email account, and checking it from
anywhere in the globe.
Maktoob is expected to attract thousands of users from all over
the Arab world.
Maktoob is bilingual, allowing the customer to use either an
Arabic or an English interface while communicating through email.
This solution is the first of it’s kind, providing similar
functions to Hotmail, but with the advantage of Arabic.
Furthermore Maktoob will soon offer Arabic and English news, tips
and entertainment directly to the inboxes of users.
Already Maktoob is attracting advertiser interest from all over
the region. Maktoob users log in, at least, once a day to check
their mail. That translates into very high advertising
‘impressions’ and a guaranteed, well-defined audience.
“Advertising on Maktoob provides the kind of effectiveness of
reach that you would expect from sites like Hotmail,”
commented Mr. Samih Toukan, Managing Partner, Business
Optimization Consultants (B.O.C.).
“But, best of all, it enjoys an audience of Arabic-speaking
users who are the target for local and Middle Eastern advertisers,”
he added.
“This solution is a new step in Internet services in the Arab
World, creating a milestone for Arabic speaking users. Maktoob
will definitely play a key role in boosting the number of email
users in the Arab World,” said Mr. Toukan.
“Your Maktoob account is independent of your ISP, that provides
you with your Internet connection. You will always own your
Maktoob email regardless of your ISP. Maktoob is also web based,
allowing you to check your email from anywhere in the world, and
it is even ideal for those who don’t own a computer because they
can use outlets such as universities or cafes to check their mail,”
he added.
Business Optimization Consultants (B.O.C.) is currently exploring
the possibilities of media alliances, with region-wide advertising
representatives to provide Maktoob with the marketing it deserves.
BOC is a leading regional Internet/Intranet solution provider. Its
latest achievement was the creation of His Majesty King Hussein’s
state-of-the-art web site, launched in September of 1998.
For further information contact Maktoob by B.O.C:
info@maktoob.com ,
Tel:+962-6-4613194
|
