ATTN: business editor	For immediate release April 7, 1999
“More than words”: Mid East transportation market gets ready to speak its own language! ARAMEX set to launch market’s first customer service program based on Arabic-email Bonn: ARAMEX International, a leading provider of total transportation solutions in the Middle East has announced that it is set to become the first transportation company in the world to accept orders and inquiries through Arabic e-mail. The new service, which is expected to go into operation by the end of the summer, comes as part of a comprehensive technological prop-up that spans all parts of the company’s communications network and day-to-day operational structure. “ARAMEX has always empowered its customers by providing them with the most advanced technology to place orders, track shipments and make inquiries,” enthused Hazem Malhas, COO of ARAMEX International. “The new Arabic e-mail service adds another tool to this growing network of customer-oriented resources; This is an important part of what has helped our growing number of clients build confidence in our ability to provide them with total, personalized transportation services over the years.” The new service was made possible through close collaboration between ARAMEX and Business Optimisation Consultants, a leading developer of Arabic software and Internet applications. “ARAMEX will be using Maktoob, an Arabic e-mail service that we recently developed,” explained Samih Toukan of BOC. “The service now boasts more than 15,000 users, and, with a rate of increase totaling about 250 new users every day, we expect the total number of users to increase to more than 100,000 by the end of the Summer.” In addition to providing Arabic e-mail, Maktoob will also offer ARAMEX clients a range of virtual applications that are suitable for business and personal use, including electronic greeting cards and e-commerce services. The link between ARAMEX and Maktoob will put ARAMEX in direct contact with all of Maktoob’s users - the majority of whom represent a large number of ARAMEX’s main target audience. “ARAMEX’s traditional base of operations has always been the Middle East, therefore it is only natural that we strengthen our presence in the region by coming into direct contact with the region’s growing ‘virtual’ community,” added Malhas. “The link also highlights our unique position as the transportation company in the Middle East that is best suited to understanding and meeting the cultural and linguistic requirements of the region.” ARAMEX’s global network spans more than 250 countries worldwide and is undergoing a large expansion plan that will lead it to the opening of new offices and the expansion of personalized customer services. ARAMEX is the only Arab-based company to go public on NASDAQ, and is set to become the leading distribution company in Middle East, Central Asia and the Indian Sub Continent by the turn of the century.   For further information contact Maktoob by B.O.C:   info@maktoob.com , Tel:+962-6-4613194
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