Open Discussion
by Hussein Freijeh
We would like to know if you feel that 2008 has started off as well as the recent forecasts predicted.
Please click here to vote and we will publish the results in next month’s newsletter.
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Online Marketing – A global view
by Noaf Ereiqat
The biggest recent trend in global Online Marketing has been a highly discussed move, namely advertising on Social Networking sites, blogs and other sites that have sprung from the ever growing Web 2.0 movement.
Social Networks, mainly Facebook and MySpace have been the most talked about amongst these developments. The reason these two sites have become as successful and popular as they are is that they have placed their main focus on the users and the interaction amongst users.
Facebook advertising for example allows demographic user targeting. When I log into my profile from London I see different adverts to the ones I see when I log in from Dubai. This makes me feel that the adverts I am seeing are tailored to suit me.
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Maktoob As7ab – Up from 6 million to 38 million Page Views!
In March, As7ab’s Page Views recorded 38 million - up by 32 million from October 2007 and 1.1 million unique visits - up by 800,000. Now is the opportunity for reaching a massive number of Arab users who are connecting on the web.
Maktoob As7ab has now gathered a total of 199,265 registered users out of which 153,540 are males and 45,535 are females. The social networking channel will soon introduce creative advertising options in the form of ownership of a dedicated group within the channel, thereby reinforcing users to actively generate their own content around the advertiser’s products and services. Maktoob As7ab will turn advertising from brand promotion to brand interaction.
The channel is growing at an enormous rate and is further giving significant insight into the Arab user’s need and personal style in networking on the web.
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Maktoob Group is proud to announce its involvement with this year’s Kids and youth Marketing Summit Middle East
The Kids and Youth Marketing Summit Middle East 2008, now in its 3rd successful year, is designed to educate Marketing Professional on the importance of the significant youth segment in the Middle East.
The event which lasts from the 27th to the 30th of April is built around a number of relevant workshops, exclusive case studies and presentations about the implementation of the most innovative Marketing strategies to reach out to the youth in the region.
On Monday the 28th of April Maktoob Group VP Ahmed Nassef will be speaking about Web 2.0 & and the impact of social networking amongst the Arab youth, followed by a Networking lunch.
If this has triggered your interest, don’t hesitate and book for this event and make sure you come and find us there!
'3rd Annual Kids and Youth Marketing Summit Middle East'!
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General Statistics (March 2008)
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- Page Views: 231,166,832
- Visits: 38,979,887
- Unique Users: 10,493,910 |
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This month's featured channel:
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Maktoob As7ab (Social Networking channel)
- Page Views: 38 million
- Unique Visitors: 1.1 million
- Registered Users: 199,265
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Maktoob's Campaign of the Month!
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| Kun Najm Mae LG phase 2 |
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- Launched on February 7th, 2008
- 191,617 Page Views
- 58,351 Unique Visits
- 2,452 user registrations
Read More...
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