Dear Advertiser,
I hope you enjoyed our previous Newsletter.
As you may know, Maktoob.com was present at the Kids & Youth Marketing Summit at the end of April and it was great to see the way we are moving towards targeting the Kids & Youth segment, which currently represents the majority of the Arab population. A lot of great ideas were raised at the conference and we look forward to working with you on targeting and reaching out to that user segment amongst others.
On a separate note, I would like to thank all of you who participated in our poll.
It was interesting to see that most participants found that 2008 has not or only partially shown the anticipated growth. It seems that this has been a global trend, which has affected both online and offline businesses in many parts of the world.
Your feedback and questions are always welcomed. Please contact me by clicking here.
Regards,
Hussein Freijeh
hussienf@maktoobgroup.com
Tel: 050 2121156
Director of Advertising Sales
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Open Discussion
by Hussein Freijeh
We would like to know if you think that Online Services will be moving more towards Mobile Integration within the next two years.
Please click here to vote and we will publish the results in next month’s newsletter.
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Clipat Maktoob – Reaches 6 million Page Views in April!
Clipat Maktoob is an Online Video sections, allowing users to upload, browse and discuss clips.
It reaches out to a highly focused audience of people who want to find content according to their own taste, instead of just fitting in with the crowd. The Clipat users represent an extremely active user segment that create their own content and market it online.
Previous successful partnerships included the Barbican Supe up your ride campaign. New, exciting projects are on the way, such as a link to As7ab’s Stars Program and content sharing with the recently launched Maktoob TV.
More facts & Figures:
| • Page Views |
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6,045,025 |
| • Unique Visitors |
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536,602 |
| • Total Number of Videos |
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40,848 |
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Announcement:
Maktoob Group is proud to announce its participation at this year’s MECOM EXPO in Abu Dhabi
Come visit our stand at the MeCom Expo in Abu Dhabi from the 26th to the 28th of May.
For discounted tickets, please contact us on advertise@maktoob.com.
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General Statistics (March 2008)
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- Page Views:
240,192,861
- Unique Visitors:
10,493,91
- Active Email Database:
2,625,399 |
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This month's featured channel:
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Clipat Maktoob
- Page Views: 6,045,025
- Unique Visitors: 536,602
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Maktoob's Campaign of the Month!
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| Nokia Xpress Music |
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The campaign is made up of the following elements:
- The video screen/player on Clipat was branded by Nokia Xpress Music for 7 fixed days. The user had the option to choose either red or blue as his/her video frame. Attached are the screen shots for each color.
- A total of 19,304 users have been redirected to the Nokia Xpress Music website by the various banner formats.
Read More...
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