Open Discussion
by Hussein Freijeh
This month our question to you is:
Is transparency one of the deciding factors when you are choosing your advertising mediums?
Please click here to vote. As always‚ the results will be published in next month’s newsletter.
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The Growth Of Online Advertising
by Ahmed Nassef
Online advertising spend in the Middle East‚ although growing quickly‚ still represents only 1% of the region’s total advertising spending. Why is it taking clients and agencies so long to get on the online bandwagon? It’s not for a lack of an audience – with over 40 million Arab Internet users‚ the sheer numbers are certainly there. And it’s not because of questionable effectiveness – online advertising is a proven marketing tool worldwide – so much so in fact that in the UK alone‚ online advertising is already a $5.6 Billion industry‚ and it is set to overtake TV spending by the end of next year.
Given the real-world numbers in the region‚ there is no reason that online spend is not already closer to 5% of total spend‚ and the fact that it isn’t already has to do with the special dynamics of agencies and media in the region. Many clients complain that agencies are still not treating the Internet as a core part of their business and have failed to properly represent the medium’s unique targeting and relationship-building tools through creative strategy-driven online plans. But we on the media side also share part of the blame. The fact is that only very few regional Web publishers have the resources or tools necessary to go beyond basic banner campaigns to develop comprehensive branding experiences. In this atmosphere‚ clients have to take charge and be more demanding of both their agencies and online media. The same global successes can be replicated here‚ and we can already point to many Online wins where clients and agencies have had the foresight to take some risks and use Online effectively.
This article was published in the GMR Agency & Client Issue 2008
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This month’s feature: Women on Maktoob
We have clearly categorised women channels‚ offering extensive content on Beauty‚ Fashion‚ Home‚ Motherhood‚ & other female focussed topics.
Below are some facts and figures about women on Maktoob:
| Helwa:
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»5‚550‚146 Page Views
»465‚076 Unique Visitors
»28‚082 Registered users to
the Helwa newsletter
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| Alfrasha:
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»24‚542‚212 Page Views
»1‚255‚476 Unique Visitors
»214‚764 registered females
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| Bentelhalal:
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»22‚147‚331 Page Views
»501‚935 Unique Visitors
»129‚963 Registered Females
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| As7ab:
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»34‚546‚686 Page Views
»681‚318 Unique Visitors
»41‚898 Registered Females
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General Statistics:
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- Page Views:
240‚192‚861
- Unique Visitors:
10‚493‚910
- Active Email Database:
2‚625‚399 |
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Campaign of the Month:
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This month we had a number of great campaigns and are featuring three for you
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Coffeemate special Friendship Day execution:
Read More... |
Land Rover 60th Anniversary special Calendar execution:
Read More... |
MasterCard campaign:
Read More... |
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