Dear Advertiser,
Welcome to the January edition of Maktoob’s monthly newsletter. In this issue, we are announcing the revamp of Maktoob Musahim – the leading stock market site in the KSA and a crucial addition to Maktoob’s Business offerings. In addition, read on to receive the latest updates on Maktoob’s Women community and the significant jump in our female traffic.
Your feedback and questions are always welcomed. Please contact me by clicking here.
Kind Regards,
Hussein Freijeh
hussienf@maktoobgroup.com
Tel: 050 2121156
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Maktoob Helwa - up tp 4.5 Million Monthly Page Views
Maktoob Helwa - the largest female online channel which caters to women in the Arab world has recorded 4.5 million monthly page views in December 2007. Along with Alfrasha the prevalent female forum this totals the page views coming in from Arab women to 29 million of which 1,270,400 are unique visits.
Some of the regular topics covered by Helwa are related to health, beauty, parenting, the Arab woman’s immediate social environment, and home management. 51% of the channel’s traffic is generated from the GCC countries (33% from the KSA and 5.6% from the UAE).
Advertising formats on the channel include 300x250 medium rectangles, 728x90 leader board banners, and 220x550 space banners. A total of 443,142 Arab women can be reached by email shot through the Helwa, Alfrasha and Maktoob database.
Maktoob Helwa is currently sponsored by Al Aan TV; however, the channel will be open for Sponsorship as of Sunday, January 20th.
Read through the latest News on Maktoob’s Business Offerings
Continuously developing and strengthening its Business offerings, Maktoob has revamped Musahim– the leading stock market site in Saudi Arabia.
Musahim.maktoob.com attracts 6.9 million monthly page views and 181,764 unique monthly visits from an audience that includes investors with high capital who are looking to receive the latest happenings in the KSA and regional stock market
Advertising opportunities on Musahim include fixed banner formats, section sponsorships, 468x60 traditional banners, 220x550 space banners and color & logo integration which can be implemented on the top header of the site and on the various boxes featuring the content.
Read More...
Maktoob As7ab – the leading Social Networking community for Arabs on the web
On December 31st 2007, As7ab’s Page Views recorded 31 million - up by 29 million since the channel’s launch in August 2007 and 667,846 unique visits – up by 600,846.
Maktoob As7ab has now gathered a total of 125,031 registered users out of which 96,398 are males and 28,633 are females. Advertising options will soon be introduced in the form of ownership of a dedicated group within the channel, 728x90 leader boards, 220x550 space banners, and 300x250 medium rectangles. This social networking channel will offer the opportunity to Arab users to actively generate their own content around an advertiser’s products and services which will turn advertising from brand promotion to brand interaction.
The channel is growing at an enormous rate and is further giving significant insight into the Arab user’s need and personal style in networking on the web.
Advertising offerings on As7ab will be rolled out in Quarter 1 this year.
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General Statistics
(Audited in June 2007)
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- Page Views: 216 million
- Unique Visitors: 9.3 million
- Active Email database: 3.2 million |
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Maktoob’s Top channels
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- Games with 32.8 million Page Views
- As7ab with 31 million Page Views
- Women with 29 million Page Views
- Tech with 26 million Page Views
- Matrimonial with 25 million Page Views
- Mail with 15.4 million Page Views
- Business with 13.8 million Page Views
- Sports with 8 million Page Views
- Travel with 4.6 million Page Views |
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Maktoob's Campaign of the Month!
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| Al Aan TV |
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- Launched on January 9th, 2008
- Full Branding on Maktoob Helwa
- 24 hour roadblock on the Maktoob Homepage
Read More...
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This month's featured channel:
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Maktoob As7ab (Social Networking channel)
- 31,016,611 Page Views
- 667,846 Unique Visits
- 125,031 Registered Members
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